MASQUE Milano – Lost Alice

Two lads with plenty of shared passions. Passions for traveling, reading, music. They love design objects, natural materials, hand-made details. They believe in – and adhere to – commitment at work, as well as a joie de vivre outlook to life. They are two die-hard dreamers, who resolved to bring their emotions to life. In the year 2010 – after years of research in scents and essences in Grasse and artisans across Italy, they established Masque. Like good musical directors, they learnt how to orchestrate a wide and well assorted group of maîtres parfumeurs and artisans. Fascinated by perfumes and fine fragrances, they strengthened their background by starting an educational programme in olfactory techniques (encompassing study of the reference books, attendance to seminars and training courses). Through hard work and dedication they became better equipped in the enticing world of noses and raw materials. They put down their memories in words, it turned out a collection of “scenes”, representing moments of their past, places visited, friendships and love, emotions and recurring dreams. “If only we could bring to life each of these scenes …we would reveal our innermost self, soaring from an absolutely intimate and ineluctably private standpoint, to view things from a universal perspective…” Not just Orchestra Directors, they now turned into playwrights and producers of an Opera. Acts and Scenes in which young and talented noses – rising stars of worldwide artistic perfumery – would wear the mask and interpret their roles. Year 2013, Masque Fragranze is born.