As expressed by the creator of the brand, the “Spirit of the Place” is the inspiration and even the raison d’être of the whole collection. The brand purpose is to communicate to the world some enchanted, awe-inspiring – and sometimes unknown – places of the city of Milano. Each fragrance in the collection is centred around one place, yet it is telling the story of people.
Million people in different ages have been passing in front of the same statues, walls, canals, cobblestone streets. Eating in the same. old places. Sometimes noticing the surrounding objects; most of the times overlooking them.
Yet these statues, walls, cobblestones were silently observing. If you believe that even unanimated things can have a memory, then this must be the Spirit of Milan.