Whenever it appears that an artist’s work is finally finished, there is always a moment where a sense of doubt overwhelms the artist. Should they change a note? Do they need any more of this? Or a little less of that?
But when the artist trusts their vision and makes their final stroke, any sense of doubt is replaced by an ultimate satisfaction. Then the only desire that follows is the will to reveal it to the world. This is the exact moment when a master decides that their work is finished. And this is the very moment that Jovoy has grasped and put into a bottle.
This new perfume is also a tribute to the seductive souls who each have their own rituals of preparation. The slow, measured method of dressing. The make up, the rice powder… these are all a prelude to seduction. And even if their gestures are different and their secrets proper, they all share a common ritual: their ‘final touch’ is the application of perfume.
Touche Finale is a reinterpretation of a perfume that has already left it’s mark in the history of the rebirth of Jovoy: 2006’s renowned Poudré.
After more than two years of work, the independent perfumer, Vanina Muracciole has managed to preserve the soul of the original Poudré, whilst exalting it, in this new, ultimate version.
Top Notes: Mimosa
Heart Notes: Rose
Base Notes: Heliotrope
JOVOY is the story of an enchanting renaissance, that of a Parisian perfume house born in 1923 and then forgotten for over 80 years. In 2010, François Hénin, a globetrotter captivated by alluring raw materials, decided to give it new life. After years of picaresque adventures pursuing scents deep into Vietnamese forests, followed by a detour through Grasse, the entrepreneurial adventurer had acquired unique expertise. Now the house's creator and Artistic Director, he is making JOVOY Parfumeur Parisien an emblematic hallmark of niche contemporary perfumery. Whether they are eaux de parfum, extracts or interior scents, all JOVOY creations have a beguiling story to tell, originating from a personal meeting or experience. Each one is artfully prepared by independent noses engaged in creative fusion with the publishing house, and their interpretation must convey the initial promise and vision. As a result of this resolutely modern approach, JOVOY signs its name to a collection of multiple inspirations, perfectly in tune with amateurs of rare fragrances from around the world. The complete opposite of standardised global creations, JOVOY therefore stands for the dream of exceptional perfumery, part of a notable French tradition and far from ostentation and elitism. An accessible dream, too, that the house wishes to share with all those who want pure fragrances arising out of emotion to carry them away on a journey.